Every video that broke out in your niche. Why it worked.
Stop guessing what to post. HookTrend finds the videos that broke out in your niche this week, flags the outliers, and spells out the hook, the format and the angle behind each one.
- Search by niche, format and hook across TikTok, Reels and Shorts
- Outlier detection: what actually broke out vs what just existed
- Save any finding straight into a Hooked project
Powered by Hooked · 27,000+ creators
3 things I stopped buying
9.1K
I tested the €4 dupe for a week
412K · OUTLIER · ×47 the niche median
Saved to project
day 47 of posting daily
11.8K
Six videos. Same niche, same week. One did ×47.
Research across the platforms your audience lives on
Okay — but how does it actually find them?
Find the outliers
Type a niche, pick a format, add a hook if you have one. HookTrend returns every video that broke out — and separates the outliers from the ones that just existed.
Niche, format and hook filters
Outlier score against the niche median
Sorted by what broke out this week
Decode the mechanics
Every outlier comes with its anatomy: the hook in the first two seconds, the format, the angle, when it was posted. You copy the mechanics, not the luck.
Hook, format and angle spelled out
Posting time and cadence
Comparable videos from the same niche
Ship your version
Save the finding into a project, hand the hook to Hooked and make your version in minutes. Research turns into your next post instead of a screenshot folder.
One-click save into a Hooked project
Prompt ready for the Hooked studio
Track which of your posts came from research
Here’s what the research tab looks like inside.
The research tab, as you’ll use it.
Four screens, one job each: search, outliers, anatomy, saved findings.
📓 New outliers indexed every day
The honest question: why not just scroll for an hour?
Research by hand vs HookTrend
Scrolling for an hour
- You see what the algorithm shows you, not what broke out
- No way to tell an outlier from a big account’s normal day
- Screenshots in a folder you never open again
- An hour gone before you’ve written a single hook
With HookTrend
- Every breakout in your niche, this week, in one search
- Outlier score against the niche median on every result
- Hook, format and angle spelled out for you
- Saved into a project — your next video starts from research
Don’t take my word for it — read what people who research this way post.
Creators who research before they post
Timo
@timo_ships
Noa
@noa_uploads
flor.creates
Instagram DM
Meg
@megwrites_
Pick how much research you need.
Pricing
Data that pays for itself.
Two plans, one difference: how much research you can run. Cancel anytime.
Starter
For solo creators researching one niche.
$29/month
300 research credits / month
- 300 research credits every month
- Search by niche, format and hook
- Outlier detection on every result
- Save findings into projects
- API + MCP access — plug HookTrend into Claude, Cursor or your own agent
Cancel anytime. No setup fees.
Pro
For agencies and teams that live on research.
$99/month
1,500 research credits / month
- 1,500 research credits every month
- Everything in Starter
- Best credit price — 5× volume
- API + MCP access with team-level limits
- Priority support
Cancel anytime. No setup fees.
For developers and agents
Every plan includes the HookTrend REST API and the Hooked MCP server — the same outlier data inside Claude, Cursor or any agent, with your research credits. Read the API reference
Questions before you start
Your niche already told you what works.
Every week a handful of videos break out. HookTrend finds them, explains them, and hands you the hook. Start with 300 credits for $29.
P.S. The first search is the one that changes how you post.
HookTrend Starter · $29/mo
300 research credits · cancel anytime